design

High-Conversion Landing Pages

Designed and developed campaign-specific landing pages with analytics baked in.

What happened?

Partnered with marketing on rapid landing page experiments, crafting component-based layouts, A/B test variants, and post-launch reporting dashboards.

Tech & Impact

  • Ruby on Rails
  • JavaScript
  • HTML
  • Sass

Delivered a reusable design system that let non-technical stakeholders launch new pages the same day while keeping brand and accessibility intact.