design
High-Conversion Landing Pages
Designed and developed campaign-specific landing pages with analytics baked in.
What happened?
Partnered with marketing on rapid landing page experiments, crafting component-based layouts, A/B test variants, and post-launch reporting dashboards.
Tech & Impact
- Ruby on Rails
- JavaScript
- HTML
- Sass
Delivered a reusable design system that let non-technical stakeholders launch new pages the same day while keeping brand and accessibility intact.